Twitter and Orientation

One of the first things I did after starting my NODA internship was volunteer to help with social media in the office. Managing social media accounts and engaging with students online is something I love to do, and I try to create these opportunities (and be helpful) whenever I can!


This year, instead of creating a Facebook page and Twitter account for SOAR 2013, the office used the @UNCGYFY or Your First Year accounts.

We enhanced our tweets about SOAR with a hashtag. Find out what hashtag your students are using. Our office decided to use #UNCG17 for our tweets about SOAR. We answered questions that students were asking about SOAR via that hashtag. Don’t overload or spam a hashtag, but if the content is relevant for a specific hashtag definitely use it.

At the beginning of the June sessions we added a picture taking opportunity to the first small group script. At the end of the small group the SOS (Spartan Orientation Staff member) would take their group somewhere nearby for pictures. Students were very creative and we were able to retweet the picture (whether it came from an SOS or a new student). This activity allowed us to share SOAR content with the Twitter community and create a lasting photo memory for these students from SOAR. I wish I had a picture from my Orientation session in 2008!

The social media chair (a returner SOS) organized a Twitter competition each session. He asked the students to follow us and tweet their best picture to our account, and they awarded a gift certificate to the student with the winning picture at the evening session.

Lastly, some numbers to be proud of:
On May 13 the UNCGYFY Twitter account had 202 followers.
On July 10, after 8 SOAR Sessions during the month of June, the account has 506 followers!

I enjoy following my alma mater @NCSUOrientation and their summer orientation activities on Twitter. All of their OL’s have a Twitter account and the content is super fun! What are some useful ways to use Twitter with summer orientation? I’m starting a Twitter list here – what accounts do you recommend?

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