Residence Hall Twitter Accounts

Last night I had a great phone call with one of my UGA classmates, Brittany, about her new job and ideas for her building’s social media presence. After brainstorming together now seemed like the perfect time to share my thoughts on residence hall Twitter accounts. Her staff has a great foundation with a blog, Facebook page, and Twitter account, but they need to be more interactive, especially with their tweets. In this post I focused on ideas for Twitter because during my 2 years as a Graduate Resident I was responsible for updating the Twitter account for @BrumbyHallUGA. I am also really interested in other ideas so please add suggestions in the comments!

Twitter tips for move-in:
Tweet tips up to the week before.
Use a hashtag during move-in.
Hang up posters saying follow us on Twitter.
Offer a contest or prize (hall t-shirts) for retweets and follows.

Twitter tips for the year:
Use Tweetdeck or Hootsuite to schedule tweets for programs.
Tweet pictures at programs inviting residents to join.
Tweet about programs, with event date, location, and time.
Tweet pictures of the program flyer.
Retweet or share information about other offices, organizations, and events on campus.
Answer questions and engage with students online. THIS IS IMPORTANT.
If allowed, give student leaders (hall council publicity chair, resident assistant, etc) access and expectations to assist with Twitter postings
Tweet about breaks, building closings, building changes, fire drills, fire alarms, and anything else that residents may want to know or have questions about.

Lastly, Evan and I did a presentation on social media last fall for hall councils. Check it out!

Do you manage a Twitter account for a residence hall or housing department? What have you learned from that process? What are some of the ways you use the account?

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