Residence Hall Twitter Accounts

Last night I had a great phone call with one of my UGA classmates, Brittany, about her new job and ideas for her building’s social media presence. After brainstorming together now seemed like the perfect time to share my thoughts on residence hall Twitter accounts. Her staff has a great foundation with a blog, Facebook page, and Twitter account, but they need to be more interactive, especially with their tweets. In this post I focused on ideas for Twitter because during my 2 years as a Graduate Resident I was responsible for updating the Twitter account for @BrumbyHallUGA. I am also really interested in other ideas so please add suggestions in the comments!

Twitter tips for move-in:
Tweet tips up to the week before.
Use a hashtag during move-in.
Hang up posters saying follow us on Twitter.
Offer a contest or prize (hall t-shirts) for retweets and follows.

Twitter tips for the year:
Use Tweetdeck or Hootsuite to schedule tweets for programs.
Tweet pictures at programs inviting residents to join.
Tweet about programs, with event date, location, and time.
Tweet pictures of the program flyer.
Retweet or share information about other offices, organizations, and events on campus.
Answer questions and engage with students online. THIS IS IMPORTANT.
If allowed, give student leaders (hall council publicity chair, resident assistant, etc) access and expectations to assist with Twitter postings
Tweet about breaks, building closings, building changes, fire drills, fire alarms, and anything else that residents may want to know or have questions about.

Lastly, Evan and I did a presentation on social media last fall for hall councils. Check it out!

Do you manage a Twitter account for a residence hall or housing department? What have you learned from that process? What are some of the ways you use the account?

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Yik Yak and Anonymity

“With anonymity comes a lot of responsibility, and college kids have the maturity that it takes to handle those responsibilities,” Buffington said. – Yik Yak chat app stirring up trouble in high schools

Has Yik Yak appeared on your campus yet? Students on campus might be buzzing about this new app, which I have heard described as an anonymous Twitter. Posts are categorized by location and school and not tied to any user or identity. Some claim that anonymous apps are growing in popularity because people are looking “for more fun, less accountability and more privacy online”. Yik Yak provides an anonymous avenue but at the same time is a new tool that bullies can use.

Yik Yak Screenshot

Honestly, I logged on to Yik Yak to find an example for this post and there was not much I wanted to share as an example. A lot of the posts in my area are racist, sexist, or R-rated. Students are using the app to anonymously share information (true or false) about everything from schoolwork to partying to their sex life. They also use it to target other people or organizations. College students do not have the maturity to handle anonymous apps like Buffington said, so what should we do about it?

Yik Yak does not cause or create bullying. Bullying exists (unfortunately) and some have turned to Yik Yak to spread their hateful messages. How do we address bullying on campus and on apps like Yik Yak? Student leaders should encourage positive uses of social media sites. Do not log on to Yik Yak if the content is upsetting, and use your role as a leader or higher education professional to educate others about the negative impacts of bullying behavior, anonymous or not. Yes, anonymous social networks are scary. But we need to work together to address the behavior, not the app.

What do you think of apps like Yik Yak? Do college students have the maturity to handle anonymity as Buffington said in the article linked at the top? Anonymous communication tools are not going away, so let’s address bullying behavior instead of trying to get rid of the app.

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“You should be on Twitter”

Hi – I’m Chandler. And if you did not already know, I’m an enthusiastic fan of Twitter!

Twitter bio for Chandler Thompson

I love Twitter for many reasons. Twitter is part of my personal learning network, has connected me to wonderful people, fuels my relentless enthusiasm for Wolfpack sports, and has provided me incredible opportunities related to my professional career! When I was a student leader at NC State I felt the need to beg other people to join me on Twitter. I prodded and begged friends (successfully and unsuccessfully), NC State’s Chancellor Randy Woodson (unsuccessfully), and many other people to sign up for accounts. Twitter was so great for me, I wanted it to be great for other people!

Since then, I have a new philosophy for promoting Twitter. I still speak positively about Twitter usage and recommend that people join, but I no longer relentlessly campaign for their participation. Twitter is best when someone joins excitedly and willingly.

Yes, I think senior student affairs officers and higher education professionals should be on Twitter. Twitter allows leaders to connect with their followers in ways that other mediums do not. Twitter gives everyone the tool to be a leader! Twitter provides realtime updates and is an incredible way to follow a live event. Twitter also allows professionals in higher education insight into lives of students and campus culture. You might even be more competitive in the job market if you are familiar with Twitter and other social networking sites.

The desire to be on Twitter and use Twitter as an administrator ultimately needs to come from within. If YOU want to be on Twitter, I want you to be on Twitter. You will not enjoy it or use it as much if I force you to make an account. :) When you do decide to explore Twitter, I am happy to support and be good company for the journey.

My new philosophy with colleagues and friends is to respect decisions about use of social media. If Twitter works for you or you want to make Twitter work for you that’s great! Let’s talk about it. It is also okay if Twitter is not the social site for you. My opinion and strategies for inviting others to join Twitter have changed over time although I still believe it is a very positive tool that can improve your personal and professional life. If you want a reason to join Twitter, many students are on Twitter and enjoy engaging with university leaders on the site as well!

Do you think senior student affairs officers should be on Twitter? Do you encourage Twitter use among friends and coworkers? What approaches do you use?

Pinterest & Student Affairs

Last week I blogged about my technology project for Campus Ecology (#ECHD7430) and over the next few weeks I will be featuring some of my classmates’ projects! Each person chose a specific technology or social media tool and explored uses for student affairs professional and student organizations.

The first project I am going to feature is student organizations using Pinterest by Veronica Roman. Veronica chose Pinterest because it is the third largest social platform, behind Facebook and Twitter. Since she first started using Pinterest, she observed a common-held belief that the site was only used for planning weddings, sharing crafts projects, or other more social purposes. She saw potential for it to be used as a way to share knowledge and information.

Veronica created a Pinterest account for our student personnel association organization at the University of Georgia, UGASPA. For three weeks she explored the use of this social sharing site for student-led organizations and student affairs professionals. Veronica recommends that student affairs professionals use Pinterest to display information in an interactive and creative way.

This summer, I noticed a lot of residence life accounts on Pinterest.  Eric Stoller wrote about Pondering the Interest in Pinterest last March. His post includes examples of Pinterest use in student affairs.  What are some examples of offices or organizations using Pinterest well?  I have a student affairs board on my account (which needs to be reorganized), and have found it a helpful place to store ideas! What are ways that Pinterest has helped you be successful?

Connect with Veronica on Pinterest and Twitter

Learn more with Veronica’s info-graphic:

Pinterest and Higher Education Infographic